Let’s say you’re in the market for a widget (okay, not very original, but wait for my point). The widget maker’s website says it’s a super product, better than anything else on the market. Your next door neighbor has one, and she says it’s great, she loves it.
Whose opinion will carry more weight with you? The widget maker? Or your neighbor?
What customers think of a product is far more important to prospective buyers than any sales pitch. So let your customers post product reviews to your website and watch your sales increase.
Read “Peer Pressure” by Melissa Campanelli to learn how online reviews by your customers can turn browsers into buyers.
Jackie
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